El Jefe Hot Sauce

Illustration, Print, Product Packaging
About This Project

A local hot sauce vendor asked me to illustrate a logo for their famous Peruvian hot sauce that they wanted to start selling. I came up with 2 designs for the sauce. They wanted to incorporate the colours red and white as those are on the Peruvian flag as well as an Alpaca. They preferred an illustrated logo as opposed to a typographical one. These are the 2 concepts we came up with for them. They were very pleased and had a hard time deciding which one to go with. These bottles are just “mockups ” for their logo.